Bachelor
of Arts in
Mass Communication
with a concentration
in
Media Advertising
2005-2007 Catalog Curriculum
Dr.
William N. Swain, swain@louisiana.edu
Advertising
Concentration Coordinator Total
credit hours: 125
Total CMCN credit hours: 42
| |
Disclaimer:
these are excerpts from the University bulletin and students should refer to their
particular bulletin for a more comprehensive description of requirements and
restrictions
BOARD OF REGENTS'
SPEECH COURSE REQUIREMENT (3 credits):
| Credits | Course
Title | 3 | CMCN
200: Principles of Human Communication |
| or | |
| 3 | CMCN
310: Public Speaking | |
or | |
| 3 |
CMCN
309: Interview Theory and Technique (Formerly 370) |
CMCN CORE (12 credits):
| Credits | Course
Title | | 3 |
CMCN
170: Media and Society (Formerly 110) |
|
3 | CMCN
212: Introductory Newswriting | |
3 |
CMCN
384: Communication Theory and Research (Formerly 344) |
| 3 |
CMCN
385: Communication Law and Ethics (Formerly 345) |
NOTE: Upper-division
status (see back of this sheet for rules) is required before CMCN 384 and 385.
can be taken. Upper-division status also is required before 400 (G) courses can
be taken.
CMCN
SPECIALIZATION (21 credits):
| Credits | Course
Title | | 3 | CMCN
330: Principles of Advertising | |
3 | CMCN
340: Advertising Creative Strategy I |
| 3 | CMCN
341: Advertising Creative Strategy II | 3 | CMCN
342: Electronic Media Advertising | 3 |
CMCN
475: Communication Research (Formerly 475) |
|
3 | CMCN
435: Media Planning | | 3 | CMCN
437: Advertising Campaigns |
CMCN
Electives (6 credits):
| Credits | Course
Title | | 3 | CMCN
Elective | | 3 | CMCN
Elective |
NOTE:
Upper-division status is required before 400 (G) courses can be taken.
Students must obtain advisor approval for electives. Students cannot take more
than 36 credit hours in CMCN without adding to their 125 credits required for
graduation.
ENGL
(15 credits):
| Credits | Course
Title | | 3 | ENGL
101: Rhetoric and Composition | |
3 | ENGL
102: Composition and Literature | |
3 | ENGL
2XX | | 3 | ENGL
2XX | | 3 | ENGL
3XX or 4XX | NOTE:
Choose 200-level electives from among ENGL 201, 202, 203, 204, 205, 206, 215 and
216. ADV students choose 300/400 level course in consultation with advisor.
MODL (13 credits):
| Credits | Course
Title | | 5 | MODL
101: Modern Language | |
5 | MODL
201: Modern Language | |
3 | MODL
202: Modern Language | NOTE:
Choices must be in one language: French, German, Latin, or Spanish.
HIST (6 credits):
| Credits | Course
Title | | 3 | Any
two history courses will suffice (see advisor) - 2XX, 3XX, or 4XX |
| 3 | Any
two history courses will suffice (see advisor) - 2XX, 3XX, or 4XX |
MATH
(6 credits):
| Credits | Course
Title | | 3 | MATH
105: College Algebra | |
3 | STAT
214: Elementary Statistics |
SCI
(9 credits):
| Credits | Course
Title | | 3 | PHYS,
CHEM, or GEOL | | 3 | BIOL |
| 3 | PHYS,
CHEM, GEOL or BIOL | NOTE:
SCI courses must be from two fields: physical (PHYS, CHEM or GEOL) and biological
(BIOL).
BHSC
(6 credits):
| Credits | Course
Title | | 3 | BHSC
Elective* | | 3 | BHSC
Elective* |
NOTE: For BHSC,
choose from ANTH, ECON, GEOG, POLS, PSYC or SOCI. May choose three hours in CJUS
.
OTHER/ELECTIVES
(13 credits):
| Credits | Course
Title | | 3 | CMPS:
Computer Literacy Elective* | |
3 | AHBS
(ENGL, HIST, HUMN, PHIL or MODL) | |
3 | MKTG
345: Principles of Marketing
(Sophomore status required) |
| 3 | Arts
Elective (DANC, MUS, THEA or VIAR) | 1 | HUMN
101: Freshman Seminar or an equivalent Liberal Arts course |
NOTES:
*CMPS may be substituted for CMCN 335. For AHBS, choose from ENGL, HIST, HUMN,
PHIL or FORL. Consult advisor for approved Arts electives.
MINOR
[NOT IN CMCN] (18 credits):
| Credits | Course
Title | | 12 |
Within the focus
of the minor. | | 3 | At
the 3XX or 4XX levels* | |
3 | At
the 3XX or 4XX levels* |
NOTE: 6 of the
18 hours must be in 300-or 400-level courses. ADDITIONALLY: In any minor,
the first course substituted for a required course double-counted for the minor
must be an AHBS course (ENGL, PHIL, MODL, HIST, or MUMN). |
