Advertising 4-Year Plan

Follow this plan to stay on track and graduate on time. If you have any questions about which classes you should take, talk to your advisor.

This 4-year plan is for students who entered the advertising program during or after summer 2016. If you started earlier than summer 2016, visit the online catalog to find the 4-year plan that corresponds with the year you started the program.

Freshman Year

• UNIV 100 - First Year Seminar
• CMCN 170 - Media and Society
• ENGL 101 - Introduction to Academic Writing
• ENGL 102 - Writing and Research About Culture
• MATH 102 - Quantitative Reasoning or both MATH 103 - Applied College Algebra Fundamentals and MATH 104 - Applied College Algebra Fundamentals Practicum
  • MATH 104 must be taken with MATH 103 but does not count toward the 124 total credit hours required for this degree.
• STAT 214 - Elementary Statistics
• MODL 101 (choose from French, Spanish, or German)
• MODL 102 (must choose the same language as you took for MODL 101)
• Science electives (6 credit hours/2 courses).
  • For your degree, you'll be required to take three science electives. Two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150) and from the physical sciences (PHYS, CHEM, BIOL).

Sophomore Year

• CMCN 212 - Introductory Newswriting
• CMCN 330 - Principles of Advertising
• CMCN 335 - Visual Communication I
• ENGL 352 - English Grammar and Usage
• MODL 201 (must be the same language as you took for MODL 101 and 102)
• MODL 202 or MODL 203 (must be the same language as you took for MODL 101, 102, and 201)
• English elective (3 credit hours/1 course).
  • ENGL 201 - British Literature
  • ENGL 202 - British Literature II
  • ENGL 205 - American Literature I
  • ENGL 206 - American Literature II
  • ENGL 210 - Literary Genres
  • ENGL 211 - Thematic Approaches to Literature
  • ENGL 212 - Literature and Other Media
  • ENGL 215 - Honors British Literature
  • ENGL 216 - Honors American Literature
• History elective (6 credit hours/2 courses). Choose from:
  • HIST 101 - World Civilizations I
  • HIST 102 - World Civilizations II
  • HIST 103 - Honors World Civiliations I
  • HIST 104 - Honors World Civilizations II
  • HIST 221 - The United States to 1877
  • HIST 222 - The United States Since 1877
  • HIST 223 - Honors the United States to 1877
  • HIST 224 - Honors the United States Since 1877
  • HIST 307 - History of Louisiana
• Behavioral science elective (3 credit hours/1 course).
  • Business minors should choose ECON for this elective, because ECON is considered both a behavioral science and a business discipline.
• Science elective (3 credit hours/1 course).
  • For your degree, you'll be required to take three science electives. Two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150) and from the physical sciences (PHYS, CHEM, BIOL).

Junior Year

• CMCN 385 - Communication Law and Ethics
• CMCN 340 - Advertising Creative Strategy I
• CMCN 341 - Advertising Creative Strategy II
• CMCN 342 - Electronic Media Advertising
• CMCN 384 - Communication Theory
• CMCN 386 - Communication Research
• MKTG 345 - Principles of Marketing
• Minor courses (6 credit hours/2 courses)
• Behavioral science elective (3 credit hours/1 course).
  • Business minors should choose ECON for this elective, because ECON is considered both a behavioral science and a business discipline.

Senior Year

• CMCN 435 - Advertising Media Planning
• CMCN 437 - Advertising Campaigns
• CMCN 490 - Internship
• ENGL 304 - Vocabulary Development
• Communication elective. It's recommended that you choose from:
  • CMCN 310 - Public Speaking
  • CMCN 320 - Principles of Public Relations
  • CMCN 333 - Digital Photography
  • CMCN 337 - Visual Communication II
  • CMCN 448 - Trends in 21st Century Communication Seminar
  • CMCN 477 - Special Topics in Communication
• Arts elective (3 credit hours/1 course). Choose a course in DANC, MUS, THEA, or VIAR.
• Humanities electives (6 credit hours/2 courses). May be in ENGL, HIST, HUMN, MODL, or PHIL.
• Minor courses (6 credit hours/2 courses).

Recommended Order of Courses

To determine which courses to take in the fall and spring semesters each year, refer to the chart below: