Advertising 4-Year Plan
Follow this plan to stay on track and graduate on time. If you have any questions about which classes you should take, talk to your advisor.
This 4-year plan is for students who entered the advertising program during or after summer 2016. If you started earlier than summer 2016, visit the online catalog to find the 4-year plan that corresponds with the year you started the program.
Freshman Year
- UNIV 100 - First Year Seminar
- CMCN 170 - Media and Society
- ENGL 101 - Introduction to Academic Writing
- ENGL 102 - Writing and Research About Culture
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MATH 102 - Quantitative Reasoning or both MATH 103 - Applied College Algebra Fundamentals and MATH 104 - Applied College Algebra Fundamentals Practicum
- MATH 104 must be taken with MATH 103 but does not count toward the 124 total credit hours required for this degree.
- STAT 214 - Elementary Statistics
- MODL 101 (choose from French, Spanish, or German)
- MODL 102 (must choose the same language as you took for MODL 101)
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Science electives (6 credit hours/2 courses).
- For your degree, you'll be required to take three science electives. Two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150) and from the physical sciences (PHYS, CHEM, BIOL).
Sophomore Year
- CMCN 212 - Introductory Newswriting
- CMCN 330 - Principles of Advertising
- CMCN 335 - Visual Communication I
- ENGL 352 - English Grammar and Usage
- MODL 201 (must be the same language as you took for MODL 101 and 102)
- MODL 202 or MODL 203 (must be the same language as you took for MODL 101, 102, and 201)
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English elective (3 credit hours/1 course).
- ENGL 201 - British Literature
- ENGL 202 - British Literature II
- ENGL 205 - American Literature I
- ENGL 206 - American Literature II
- ENGL 210 - Literary Genres
- ENGL 211 - Thematic Approaches to Literature
- ENGL 212 - Literature and Other Media
- ENGL 215 - Honors British Literature
- ENGL 216 - Honors American Literature
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History elective (6 credit hours/2 courses). Choose from:
- HIST 101 - World Civilizations I
- HIST 102 - World Civilizations II
- HIST 103 - Honors World Civiliations I
- HIST 104 - Honors World Civilizations II
- HIST 221 - The United States to 1877
- HIST 222 - The United States Since 1877
- HIST 223 - Honors the United States to 1877
- HIST 224 - Honors the United States Since 1877
- HIST 307 - History of Louisiana
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Behavioral science elective (3 credit hours/1 course).
- Business minors should choose ECON for this elective, because ECON is considered both a behavioral science and a business discipline.
-
Science elective (3 credit hours/1 course).
- For your degree, you'll be required to take three science electives. Two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150) and from the physical sciences (PHYS, CHEM, BIOL).
Junior Year
- CMCN 385 - Communication Law and Ethics
- CMCN 340 - Advertising Creative Strategy I
- CMCN 341 - Advertising Creative Strategy II
- CMCN 342 - Electronic Media Advertising
- CMCN 384 - Communication Theory
- CMCN 386 - Communication Research
- MKTG 345 - Principles of Marketing
- Minor courses (6 credit hours/2 courses)
-
Behavioral science elective (3 credit hours/1 course).
- Business minors should choose ECON for this elective, because ECON is considered both a behavioral science and a business discipline.
Senior Year
- CMCN 435 - Advertising Media Planning
- CMCN 437 - Advertising Campaigns
- CMCN 490 - Internship
- ENGL 304 - Vocabulary Development
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Communication elective. It's recommended that you choose from:
- CMCN 310 - Public Speaking
- CMCN 320 - Principles of Public Relations
- CMCN 333 - Digital Photography
- CMCN 337 - Visual Communication II
- CMCN 448 - Trends in 21st Century Communication Seminar
- CMCN 477 - Special Topics in Communication
- Arts elective (3 credit hours/1 course). Choose a course in DANC, MUS, THEA, or VIAR.
- Humanities electives (6 credit hours/2 courses). May be in ENGL, HIST, HUMN, MODL, or PHIL.
- Minor courses (6 credit hours/2 courses).
Recommended Order of Courses
To determine which courses to take in the fall and spring semesters each year, refer to the chart below: